Doug Poad


​Doug has a 20 year plus history with J. Walter Thompson Advertising in Toronto and was most recently Vice President, Director of Strategic Planning at the agency. During his tenure with JWT, Doug was considered an architect with building the Tim Hortons brand in Canada. Some of Doug's accomplishments on Tim Hortons include authoring the "20 minutes fresh" coffee proposition, and the creation of the long running True Stories advertising campaign.

Brands & Agencies

J. Walter Thompson

Tim Hortons, Teletoon, McCormicks, Canada Bread, High Liner Foods

Cossette Communications

McDonald's Canada

Ambrose, Carr, Linton & Kelly

Honda Canada Inc, Acura, Swiss Chalet Restaurants

Services Offered


Brand Research, Planning & Strategic Development


Focus Group Moderating

Creative & Digital Procurement & Project Management


About US